Brash Coffee

Single Origin Coffee Roasters Brash Coffee, a 13-year-old premium single origin coffee brand with sourcing from South American farms dating to the beginning of coffee, primarily sold through their retail stores and Online shops. The company developed a line of gourmet coffee and merchandise with mass market expansion in mind. The goal was to leverage brand assets to grow brand awareness and online coffee beans sales nationally.

CXDesigns was charged with developing a marketing playbook of digital strategies, a website to increase traffic/coffee bean sales and mobile order ahead platform for engaging and retaining existing customers/loyalty activation. We established an online presence and presentation supported by a merchandising approach to optimize the brand story and product selection online. The effort resulted in significant sales growth, 70% increase in coffee beans sales and distribution online and 2X retail store visits/beverage sales across all stores.

SERVICES
Insights gathering, user research, audience assessment, communication and creative problem solving, content strategy/copywriting, photography, web and mobile application development, merchandising and coffee product packaging design for web/print and support.

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